25th January 2014
North Foods’ latest sales figures indicate that a series of financial risks have paid off.
The American food production giant declared today that worldwide sales had risen by a remarkable 19%, with much of the success being concentrated in North America and the UK.
A company spokesperson credited the surge in sales to a series of unorthodox, and in some cases heavily criticised, business ventures. The most recent of these included the launch of a chain of ice-cream parlours in partnerships with the new ice cream Rang. The brand has proved massively popular with consumers.
North Foods has also relaunched itself as a ‘healthy-eating’ brand, with an interactive diet plan to go along with its EAT healthy diet range.
The company also recently acquired ailing English food company Frozen North. Within months Frozen North had recovered 20% of its share of the UK and US frozen food market.
Clare Campbell, Business Education
Simon Brown, Business School Director
Southampton Solent University
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